Chapter 7: Community Outreach & Empowerment
From the beginning, implementing Measure G has been about more than just developing a Climate Action Plan. It has been about building a climate action movement.
A movement starts with leading edge, early adopters and builds toward a critical mass. As a result of ongoing outreach efforts by community-based organizations, City staff and elected officials, and powerful forces outside our community such as Mr. Gore’s Inconvenient Truth, more and more residents in Berkeley and beyond are beginning to heed the call to action.
Because Berkeley is a diverse community it is important to involve all sectors in the local climate protection effort in a meaningful way, including those who may be historically left out or less oriented to action. Berkeley will achieve its GHG reduction goals only when the entire community feels inspired to take responsibility and play a role.
ACTIONS THAT CONTRIBUTE TO THE CLIMATE ACTION MOVEMENT
The actions proposed in this section largely build on existing outreach, education, and empowerment efforts in the community. Their goal is to contribute to building a critical mass of Berkeley citizens engaged in a achieving a community-wide goal. They include:
- Launch a coordinated outreach and education campaign
- Enhance outreach and incentives for the business community
- Increase awareness in the City government
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